The biggest mistake women make

In my years as a coach -and as a woman myself, of course- I have observed one particular mistake that women no matter where make that leads to a cascade of other issues; anything from small bummer moments to massive dissatisfaction.

Can you guess what it is?

It is self-rejection.

Let me explain: Many of us are so afraid that they will be rejected, criticized, or doubted by others that they reject themselves before anyone else can.

They don't speak up even if they have brilliant, funny ideas.

They hesitate to ask for what they want and deserve.

They downplay their achievements.

They don't set boundaries that are necessary in order for themselves to feel good.

They sacrifice self-care in order to take care of others first.

They feel guilty all the time.

They are deathly afraid of seeming selfish, arrogant, or stupid.

They deny themselves the very things they celebrate in their best friends.

They dim their own light.

So let me tell you: Being invisible isn't cute! You playing small doesn't serve anyone! The more you give yourself permission to shine, to speak about your ideas with excitement and enthusiasm, so walk proudly on your two beautiful legs, and so use your voice in a way that enriches conversation and triggers a deeper inquiry, the more you are giving permission to other to do the same. 

So, today (and tomorrow and the next day!) make it your goal to step up and be YOU, the proud, confident, shining you that is just waiting to emerge. Ditch the critical, negative, and self-limiting voice in your head that is telling you to hold back your own brilliance.

Life is too short, love! 



Caroline Zwickson

Caroline Zwickson has a M.A. in Counseling Psychology and is a Certified Women’s Health Coach focusing on natural pregnancy preparation, hormone balance & postpartum recovery for women who want to feel amazing in their own skin and birth happy babies.

Caroline integrates functional nutrition, life & wellness coaching, as well as positive psychology to guide her clients in creating joyful lives and fertile bodies. She skillfully helps her clients adapt to new food & lifestyle habits that are grounded in establishing physical and emotional balance and health so that they can make decisions that are truly based on their goals, desires and intentions in life, especially at the onset of a new era: motherhood. Knowing how to nourish yourself in a way that promotes hormonal balance and having a close, loving relationship with yourself is the best possible preparation for pregnancy and motherhood.

Through her own experience navigating hormonal imbalances after coming off birth control in her 20s, Caroline experienced first hand that the most important factor in achieving a healthy and fun pregnancy is how women prepare their bodies and lives before they conceive. Her approach to women’s fertility and motherhood is based on positivity and the firm belief that women have an immense capacity for creation and bringing joy and beauty to the world.

Caroline has been featured in The Huffington Post, MindBodyGreen, Your Bella Life, The Beauty Bean and Cafe Truth. She has spoken at companies like Martha Stewart Living, Yelp, AMEX, Twitter, and Charity Water. You can find out more about her at and you can download her FREE workbook guiding you through her top 5 tools to help you conceive naturally.